Aurasell is emerging from stealth with the kind of momentum most startups only dream about. The AI-driven sales automation company closed a massive $30 million seed round in just 28 hours, setting the stage for a direct challenge to Salesforce and the crowded world of enterprise sales software.
For a company that only began building its platform in late 2024, Aurasell’s rapid funding surge signals both the scale of the problem it wants to fix and the confidence its investors already have in its approach. At the center of that push is a simple but bold mission: use AI to remove the tool bloat, inefficiencies, and workflow friction that slow sales teams down.
Aurasell officially announced its seed funding this week, marking the end of its stealth period and the beginning of a much bigger push into the market. The startup aims to streamline the messy ecosystem of CRM add-ons, plug-ins, automations, and agents that sales teams often have to juggle.
Over the years, many companies have tried to improve the sales workflow with specialized tools. But instead of creating clarity, this only led to a patchwork of disconnected apps that drain budgets and productivity. Aurasell is betting that companies are tired of paying for that complexity.
The platform brings key sales functions, including forecasting, prospecting, account research, and automated data entry, into one AI-powered system designed to work on top of existing CRMs like Salesforce. Rather than forcing teams to adopt another point solution, Aurasell wants to become a single intelligent layer that handles the tasks reps normally do by hand.
Aurasell’s seed round closed in June 2024, but the company stayed quiet while it built out its technology. The speed of the raise is striking: according to cofounder and CEO Jason Eubanks, the first $25 million came in within 12 hours, and the rest followed shortly after.
Eubanks spent two decades in sales leadership roles at companies like Cisco Meraki and Twilio. When he worked at Harness, where he met future Aurasell cofounder and CTO Srinivas Bandi, he saw firsthand how overloaded sales teams had become with tools. Harness alone relied on nearly a dozen different sales applications, adding millions in subscription costs each year.
That experience laid the groundwork for Aurasell. It also helped attract investors easily: firms like Next47, Menlo Ventures, and Unusual Ventures had already served on the boards of companies where Eubanks and Bandi once worked. When they learned what Aurasell was building, they moved quickly.
The round was initially oversubscribed at $40 million before being adjusted down to $30 million. The founders say the company needed significant capital early due to the high upfront costs of building AI infrastructure and assembling a top-tier team.
Aurasell has quietly scaled to a team of about 40 engineers, half of whom are AI specialists. The company is headquartered in San Francisco, with the rest of its workforce based in India.
Both Eubanks and Bandi understood that if they were going to compete in the crowded sales software market, they would need to deliver something more powerful than yet another workflow tool. From the start, Aurasell was built to be an AI-native system capable of analyzing data, generating insights, predicting deals, and handling repetitive tasks without constant human input.
This engineering-heavy approach explains why the seed round is unusually large. Building an AI platform from scratch, especially one that can integrate deeply with CRMs used by global sales teams, requires substantial infrastructure investment.
Aurasell plans to monetize through annual seat-based subscriptions, a familiar model for enterprise software, but with the promise of cutting the number of tools companies need to buy.
Aurasell isn’t the only company betting that AI will rewrite how sales teams work. Boston-based Creatio raised $200 million last year at a $1.2 billion valuation for its AI-powered CRM platform. Meanwhile, Seattle-based Clarify announced a $15 million Series A in June as it continues building its own AI-driven sales assistant tools.
Even with strong competitors, Aurasell believes the market is large enough, and ready enough, for something new. The shift toward AI agents in sales has created fresh fragmentation. Instead of minimizing software complexity, these agents often add even more layers.
Eubanks argues that the true opportunity isn’t adding more AI tools. It’s simplifying everything that’s already there.
“Sales teams are drowning in tools,” he said, reflecting on his time at Harness. “There’s an opportunity to inject intelligence in a way that removes manual steps instead of stacking more software on top.”
Aurasell wants to become the central engine powering modern revenue teams, not another widget on the long list of tools companies already use.
There are three reasons Aurasell’s pitch resonated so quickly:
- AI is shifting from experimentation to full-stack automation.
Companies are past the hype phase. They now want AI systems that handle real work inside revenue teams, not just generate snippets or summaries.
- Budgets are tightening, and tool consolidation is becoming urgent.
Enterprise sales stacks have ballooned over the past decade, often with overlapping or underused features. Cutting tools while adding intelligence is a compelling combination.
- Founders with deep sales and engineering experience attract trust.
Eubanks and Bandi have already built at the scale most startups never reach. Investors know what execution from that background looks like.
Over the coming months, Aurasell plans to expand early customer pilots, grow its platform capabilities, and deepen integrations with the major CRMs. The company’s long-term vision is to become the intelligent backbone of the sales stack, not by replacing CRMs, but by making them far smarter and far easier to use.
Rather than competing with Salesforce head-on, Aurasell wants to augment and automate the core workflows that CRMs were never designed to handle. That approach could help it stand out in a sector full of AI clones.
With $30 million in hand, a fast-growing engineering team, and sharp demand for simpler sales workflows, Aurasell enters the market with momentum that few early-stage startups ever achieve.
