Google has launched a bold new initiative to support startups shaping the future of artificial intelligence. Called the Google AI Futures Fund, the program is designed to invest in promising AI startups across all stages—from seed to late growth—especially those building with cutting-edge tools from Google DeepMind.
Unlike traditional accelerator models, this fund doesn’t operate on fixed application windows or rigid cohorts. Instead, Google is keeping things flexible. Startups can apply on a rolling basis, and investment decisions will be made as companies align with the fund’s mission.
Beyond capital, the AI Futures Fund offers select startups early access to DeepMind’s AI models, technical guidance from Google’s top AI experts, and generous Google Cloud credits. In some cases, companies will even receive direct investment from Google itself.
A Google spokesperson explained, “Check sizes will vary depending on the company’s stage and needs. While the focus is primarily on early to mid-stage startups, we’re keeping the door open for late-stage opportunities too.” No specific fund size has been disclosed.
Applications officially opened on May 12, and the fund has already backed companies like Viggle—a popular meme-generating platform—and Toonsutra, a digital webtoon app aimed at global audiences.
Part of Google’s Bigger AI Push
The launch of the Google AI Futures Fund is part of a broader commitment by the company to fuel AI innovation and nurture emerging talent. Over the past year, Google has unveiled multiple major funding initiatives in this space.
Last November, Google.org pledged $20 million in grants for researchers using AI to drive scientific progress. Just two months earlier, CEO Sundar Pichai introduced a $120 million Global AI Opportunity Fund, aimed at expanding access to AI education and skills training worldwide.
Google.org also introduced a $20 million Generative AI Accelerator Program, targeting nonprofits that are building real-world solutions using generative AI.
In parallel, Google for Startups Founders Funds—which already supports diverse and underrepresented founders—confirmed it would begin investing directly in AI startups in the U.S. this year. Details on that expansion are expected soon.
Altogether, the Google AI Futures Fund adds another powerful layer to Google’s growing AI investment strategy, giving founders not just funding, but real technical advantages and connections to one of the world’s leading AI labs.
