Luxury Presence funding is reshaping how real estate professionals manage relationships in a market worth more than $1.5 trillion. For years, agents have relied on traditional CRMs that demand constant manual input while offering little more than static contact storage. In a profession built on timing, trust, and long-term relationships, that model leaves enormous value untouched. Millions of agents sit on vast networks they cannot actively work because their tools do not think, predict, or act with them.
That gap is now the focus of Luxury Presence, a real estate technology company that has raised a total of $37 million to launch what it calls the industry’s first AI relationship engine. The latest round includes a $22 million Series C led by Bessemer Venture Partners, alongside NextEquity, GSBackers, TPC, and angel investors Adam and Jade Mills. The company also secured a $15 million debt facility from JP Morgan, bringing fresh capital to accelerate product rollout and AI development.
Luxury Presence funding centers on the launch of Presence® CRM, a system designed to replace passive databases with proactive intelligence. Instead of asking agents to log every interaction, the platform ingests data automatically from contacts, websites, email, text messages, social media activity, and third-party sources. It then analyzes patterns to surface people who are likely to enter the market, change jobs, or experience shifts in net worth before those signals become obvious.
This approach reflects a broader shift in enterprise software, where AI moves from reporting on the past to predicting the future. In real estate, that shift is especially powerful. Deals often happen months or even years after the first meaningful interaction. Knowing when to reach out, what to say, and which relationship deserves attention can be the difference between winning a listing and missing it entirely.
At the center of this strategy is Presence® AI, the proprietary intelligence layer behind the platform. Luxury Presence says its system processes more than 700 million interactions every year and draws from over 15 billion data points. That scale allows the AI to enrich contact profiles automatically, track life events, and predict deal opportunities without disrupting an agent’s workflow. Each day, agents receive a prioritized feed that highlights who to contact and why, along with suggested messages drafted in the agent’s own voice.
Luxury Presence funding also reflects the company’s long evolution from a design-focused startup into a full growth platform. Founded in 2016 by Malte Kramer, the company initially focused on building high-end, agent-branded websites. Kramer saw early on that an agent’s website functioned as the digital front door to their business, shaping credibility and trust long before a conversation began.
That insight came from firsthand exposure to top-tier agents, including Jade Mills in Beverly Hills. Kramer observed that while elite agents excelled at building relationships offline, their digital tools failed to reflect the sophistication of their work. Improving the online experience became the first step in strengthening relationships at scale.
As those websites became central hubs for client interaction, Luxury Presence gained visibility into how relationships form and evolve over time. That data laid the groundwork for a broader platform that unifies marketing, branding, insights, and now CRM into a single system. Today, the company serves more than 17,000 real estate businesses and supports over 87,000 agents worldwide, giving it a significant data advantage in understanding agent-client dynamics.
Presence® CRM is designed as a “system of action” rather than a system of record. Instead of requiring agents to remember to update notes or tag contacts, the platform surfaces insights automatically. It identifies patterns across communication history, social engagement, and browsing behavior, then prompts agents with timely recommendations. These might include a reminder to congratulate a contact on a career change or a nudge to reconnect with someone showing early signs of moving.
This proactive model sets Luxury Presence apart from legacy platforms such as BoomTown, MoxiWorks, and Agent Image. While those tools focus on lead capture or basic organization, Luxury Presence positions itself as an intelligence layer that connects consumer experience, relationship data, marketing execution, and brand identity in one place.
Luxury Presence funding also supports a clear focus on the luxury segment, where relationship depth matters more than volume. High-net-worth clients move less frequently, transact at higher values, and expect personalized engagement over long periods. The platform’s AI is trained to support that long-term nurturing, helping agents maintain relevance without appearing intrusive or generic.
The new capital will be used to expand AI-driven lead generation, push deeper into global luxury markets, and continue unifying the platform’s capabilities. Presence® CRM is scheduled to launch in February 2026 and will be included across all Luxury Presence plans. A waitlist is already live as the company prepares for broader adoption.
Luxury Presence funding signals growing investor confidence in vertical-specific AI platforms that deeply understand their users. Rather than selling generic productivity tools, the company is betting that software built around how agents actually work will outperform horizontal solutions. By embedding AI into daily workflows and aligning it with personal branding, Luxury Presence aims to become infrastructure rather than an add-on.
Over the next three to five years, the company plans to invest heavily in expanding its data and intelligence layer. That includes improving predictive accuracy, enhancing personalization, and refining AI-generated outreach so every message reflects the agent’s unique style and market position. The goal is not automation for its own sake, but augmentation that strengthens human relationships.
In a relationship-driven industry where timing and trust define success, Luxury Presence funding marks a decisive step toward tools that think alongside agents. As AI continues to reshape professional services, platforms that can quietly surface the right opportunity at the right moment may redefine how business is won
