London-based Vertice is shaking up the SaaS and cloud spending landscape with a powerful promise: helping companies slash their software and cloud bills by up to 25%. This bold approach has fueled 13x revenue growth in just two years, propelling Vertice to the top of the 2025 Sifted 100: UK and Ireland leaderboard.
Designed with finance and procurement leaders in mind, Vertice delivers real-time alerts on “maverick spend” while offering unparalleled visibility into SaaS pricing benchmarks. At the core of Vertice’s rapid success is a simple yet compelling solution. Companies hand over their software contracts and invoices, and Vertice handles the rest. “We pull in all that data, track what clients paid in past years, and alert them when renewals are due,” says co-founder Eldar Tuvey, who launched Vertice alongside his brother Roy in 2021.
What sets Vertice apart isn’t just its ability to create transparency — it’s the leverage gained from overseeing $3.4 billion in SaaS and cloud spending. By aggregating data from countless contracts, Vertice identifies pricing trends and vendor discounts. This enables customers to negotiate better deals, armed with insider knowledge of the market. “We’re in constant conversation with Microsoft and other major vendors, while most companies speak to them once a year. That’s a huge advantage,” Tuvey explains.
That advantage has already attracted heavyweight clients, including ASML, Euronext, Grant Thornton, and Santander. Vertice’s trajectory impressed investors too, securing a $50 million Series C round earlier this year. With total funding now exceeding $100 million, the startup is setting its sights on a future IPO. “We really believe we can build a breakout business here,” Tuvey says confidently.
For the Tuvey brothers, Vertice marks their third entrepreneurial success story — and their biggest yet. Their previous ventures, both in cybersecurity, sold for $200 million and $400 million respectively. But nothing compares to the pace of Vertice. “What took us a decade to achieve in our earlier companies, we’ve done in just two and a half years here,” Eldar says. Today, Vertice employs 250 people globally, with offices in New York, Sydney, Brno, and Singapore.
Finding product-market fit came naturally for the duo this time. “We spent years pivoting in our old businesses, but with Vertice, it clicked from day one. After our first press release, we landed a customer in Singapore that same afternoon,” Tuvey recalls.
Interestingly, while Vertice uses AI to process massive volumes of contracts, the founders avoid jumping on the AI hype. “We’re not an AI company. Yes, we use AI to spot anomalies in spending, but we’re not hiding behind buzzwords. Our focus is solving real problems, not complicating them,” Tuvey stresses.
At the heart of Vertice’s success is the bond between two brothers running the show. “Most co-founders struggle to stay aligned over the years, but with family, there’s implicit trust. I never worry about him undermining me — there’s no competition between us. He’s my safe space, and that’s been a huge advantage.”
With a winning model, loyal clients, and ambitious plans, Vertice is poised to redefine how businesses manage software spending — and they’re just getting started.
