Seattle-based Workflow Labs has secured $1 million in fresh funding to expand its automation platform designed for Amazon sellers, helping brands better manage operations and connect with customers.
The latest investment — led by strategic partners and e-commerce industry leaders — brings the startup’s total funding to $3.2 million since its 2022 launch.
According to CEO Justin Leigh, the new capital will fuel team growth, support the product rollout, and enhance Workflow’s proactive catalog management and automated e-commerce solutions.
“Our mission is simple — we eliminate the mundane, repetitive tasks so people can focus on creativity and strategy,” Leigh shared in a statement.
Workflow Labs offers a unique automated platform that monitors and manages Amazon catalogs for sellers, allowing brands to fix catalog errors proactively — often before they’re even noticed.
The company currently supports around 500 brands but aims to scale rapidly, targeting nearly 2,000 brands by year’s end.
“We’re the only service proactively monitoring Amazon catalogs and resolving issues in real time,” Leigh said. “Our platform automates 84% of tasks and updates roughly 300,000 Amazon listings each month, with an average resolution time of just 2.2 days.”
Leigh, a former Amazon product manager, previously founded Ideoclick, another Seattle startup focused on helping brands succeed on Amazon. He led Ideoclick until 2021 and brings that expertise to Workflow Labs.
With a team of just 11 employees, Workflow Labs is already making waves in e-commerce operations — and this new funding positions the company to accelerate growth as demand for automated catalog management tools rises.
